Scap Cicero spent the first 22 years of his career as an electrician in regions including Italy, Zambia and Zimbabwe. He visited the United States in 1980 to fish a B.A.S.S. Federation tournament, establishing the first team from Zimbabwe to compete in an American tournament of this type. He enjoyed the experience and returned for several more tournaments - catching plenty of fish, along with motivation and passion for the ‘American Dream’. He moved his wife Shirley and two children Giancarlo and Loredana to the U.S. to pursue entrepreneurship in 1984. Settling in Alabama, surrounded by lakes and a healthy bass fishing industry, he spent the next 22 years at the helm of his thriving family-owned boat business. An authorized dealer of bass fishing boats, he managed everything from new and used boat sales, storage, parts, servicing and accessories for all major boat and engine lines. His reputation for attention to detail and superior customer service led him to be one of the top ten boat sales and servicing centers in the Southeast.
After transitioning out of the boat business in 2004, the new company "Product Innovations, Inc" was formed so that Scap, with the help of his wife Shirley, could continue to invent and develop products to enhance and improve the avid fisherman’s experience. He first invented the Transducer Shield & Saver® in the mid-90s and pursued the opportunity to acquire a Patent, engineer and manufactured the product for market.
Since our original "SSC" Transducer Shield & Saver® models, the line up of products has grown by leaps and bounds. The most recent addition to our website is for the new Lowrance® LSS2 Structure Scan transducer. Please click on the "Shields" tab for details.
Transducer Shield & Saver® products are now available at Bass Pro Shops, Cabela's, various Marine Electronics stores and Boat and Trolling Motor Service Centers throughout the US and as far away as Australia, Europe and Japan. A "Dealer Locator" has been added to the website.
Oh yes, and our family has grown to include four beautiful granddaughters, a very handsome son-in-law "Mark" and a gorgeous daughter-in-law "Sara".